About Us

3V Sports Management is a Canadian-based hockey agency for athletes looking to advance their careers to AAA, prep, junior, collegiate, and professional levels of hockey. Founded in 2023, our focus prioritizes communication and player marketability in what is now an overly-saturated hockey market. With our professional experience in hockey, our advisor and agents are able to effectively analyze player profiles to determine their best fit moving forward in order to catapult their careers in the right direction, at any stage.

The world of hockey is full of many winding paths, and at 3V, we are here to intelligently design the best one built for you.


What does '3V' stand for?

The 3 Vs in data analytics are volume, velocity, and variety. In our firm, we utilize the 3 Vs to help market our players as efficiently and effectively as we can. We assess player comparables, market data, and historical data on contract signings and team movement to determine where each player is best fit for their future.

VOLUME: Ensuring your name is out to the proper teams you can qualify for. We don't leave any stone unturned for your visibility and player radar.

VELOCITY: Timeliness in the hockey world is key. Marketing you at the correct time and to the correct people is critical in getting eyes on you at opportune times.

VARIETY: We do not focus on one single path for a client. We explore multiple options and routes that could be potential landing spots, and then develop a greater focus in one area depending on the interest level received.


Interested in learning more? Click below to see our services offered at 3V.